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Business Communication Essentials, 4e
Communication is one of the most fundamental elements of business and effective communication is essential to the success of both organizations and individuals.
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Business Communication Essentials, 4e
Communication is one of the most fundamental elements of business and effective communication is essential to the success of both organizations and individuals. This book introduces the students to the fundamental principles of business communication and gives them the opportunity to develop their communication skills. The book also addresses the new skills that employees are expected to have in today's challenging business environment.
Table of Contents:
- Understanding Business Communication in today’s Workplace
- Mastering Interpersonal Communication
- Planning Business Messages
- Writing Business Messages
- Completing Business Messages
- Crafting Messages for Electronic Media
- Writing Routine and Positive Messages
- Writing Negative Messages
- Writing Persuasive Messages
- Understanding and Planning Reports and Proposals
- Writing and Completing Reports and Proposals
- Developing Oral and Online Presentations
- Building Careers and Writing Résumés
- Applying and Interviewing for Employment
| Book | |
|---|---|
| Author | Bovee |
| Pages | 340 |
| Year | 2010 |
| ISBN | 9788131732441 |
| Publisher | Pearson |
| Language | English |
| Uncategorized | |
| Edition | 4/e |
| Weight | 650 g |
| Dimensions | 20.3 x 25.4 x 4.7 cm |
| Binding | Paperback |