Rural Marketing: Text and Cases, 2e

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Rural Marketing: Text and Cases, 2e

The second revised and enlarged edition of Rural Marketing: Text and Cases, while retaining the popular features of the first edition, provides a more comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing.

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  • Pages 608
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Rural Marketing: Text and Cases, 2e

The second revised and enlarged edition of Rural Marketing: Text and Cases, while retaining the popular features of the first edition, provides a more comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that influence marketing in rural areas by highlighting numerous examples from India. A clear and compelling writing style, cutting-edge learning tools and completely revised chapters make Rural Marketing an indispensable guide for students and professionals striving to make a career in rural marketing.

Features:
  • Offers readers a comprehensive coverage of rural marketing practices 
  • Eight new chapters that blend concepts with real-time practices 
  • Focuses on emerging issues in the arena of rural marketing 
  • Complete coverage of social marketing and the service and agri-input\ sectors 
  • Facilitates analysis of rural consumer behaviour and evaluation of competitors practices
Contents:

Part I: New Horizons
1. Rural Marketing Opportunities
2. Understanding the Rural Economy
3. Rural Marketing Experiences

Part II: Insights
4. Rural Consumer Behaviour
5. Rural Marketing Research
6. Selecting and Attracting Markets

Part III: Designing Strategies
7. Product Strategy
8. Pricing Strategy
9. Distribution Strategy
10. Rural Retailing
11. Promotion Strategy

Part IV: Applications
12. Marketing of Consumer Products
13. Marketing of Agri-inputs
14. Marketing of Services
15. Social Marketing
16. Agricultural Marketing
17. Marketing of Rural Industry Products

Part V: Looking Into the Future
18. Future of Rural Marketing

Part VI Cases

Book
Author Krishnamacharyulu
Pages 608
Year 2010
ISBN 9788131732632
Publisher Pearson
Language English
Uncategorized
Edition 2/e
Weight 760 g
Dimensions 20.3 x 25.4 x 4.7 cm
Binding Paperback