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Marketing of High technology Product and Innovations, 3e
The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
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Marketing of High technology Product and Innovations, 3e
Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
| Book | |
|---|---|
| Author | Mohr |
| Pages | 560 |
| Year | 2014 |
| ISBN | 9789332536623 |
| Publisher | Pearson |
| Language | English |
| Uncategorized | |
| Edition | 3/e |
| Weight | 851 g |
| Dimensions | 20.3 x 25.4 x 4.7 cm |
| Binding | Paperback |