The International Business Environment: Text and Cases
The International Business Environment is written with the aim to provide students with the necessary tools to analyse systematically the different facets of international business environment and how they affect an organization.
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The International Business Environment: Text and Cases
The International Business Environment is written with the aim to provide students with the necessary tools to analyse systematically the different facets of international business environment and how they affect an organization. The text focusses on five aspects of the cross border environment—exchange rates and international capital markets, trading patterns and regimes, regulatory content, and political context. Theories, models, and insights have been integrated from a variety of disciplines and functional areas, while emphasizing managerial relevance and providing a general management focus to issues confronting the multinational enterprises (MNEs).
Features:
- Managerial Relevance: the tone and content of the book adopts the viewpoint of the general manager of a multinational enterprise, who is responsible for formulating and implementing global strategy.
- Coverage of Issues: a broad range of topics have been covered within a single text. Examples include treatment of economic exposure to exchange rates (Chapter 5), international law (Chapter 8), MNE social responsibility (Chapter 9), and economic cost benefit analysis (Chapter 12).
- Concise Coverage: the book is written in the manner of concise summaries of theoretical ideas that are necessary for the students to go beyond typical analysis of cases.
- Indian Cases: special attention is paid to include cases such as ‘Tata Motors: Crafting Growth Strategies in a Global Industry’, ‘TCS: Customer Value Proposition’, and ‘Bharti Airtel: Developing Value Position in Dynamic Environment’ to capture the developments in the Indian market.
Contents:
- Introduction
- Forces of Globalization
- Foreign Exchange: The Basics
- Foreign Exchange: Transaction Exposure
- Exchange Rates: Economic Exposure
- Theories of International Trade
- The Trading Environment of International Business: Laws and Institutions
- The Regulatory Environment of International Business
- The Ethical and Social Responsibility Environment of International Business
- Country Risk Analysis
- Political Risk Analysis
- The Analysis of MNEs by Countries
- The Cultural Environment of International Business
- Competitive Strategy and the International Business
- Designing Organizations for International EnvironmentsDesigning Organizations for International Environments
| Book | |
|---|---|
| Author | Sundaram / Black |
| Pages | 416 |
| Year | 2015 |
| ISBN | 9789332560086 |
| Publisher | Pearson |
| Language | English |
| Uncategorized | |
| Edition | 1/e |
| Weight | 690 g |
| Dimensions | 20.3 x 25.4 x 4.7 cm |
| Binding | Paperback |