International Business, 4e
International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date.
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International Business, 4e
International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fuelled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world. The Fourth Edition plays on millennials’ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business.
Features:
- Collaborative learning features encourage students to work in groups, facilitating their communication through the Internet, social media, and other forms of technology
- Relevant knowledge and job-related skills are showcased as examples and activities throughout the text that help students gain the skillsets they’ll need in an international business environment. digital platforms play to millennials’ preference to access content digitally to enhance engagement, self-pacing, and the ability to customize content to individual student needs. They also help ensure timely, up-to-date content is accessible to students.
- Contemporary issues that matter to millennials provide more relevant and in-depth coverage of IB topics such as emerging markets, developing economies, growth of the service sector, risks in IB, globalization and technology, women in IB, and other important trends.
- Meaningful content covers areas such as ethics, corporate social responsibility, and sustainability in international business.
- practical treatment of managerial issues bridges the gap between learning the material and applying it to a future career.
- Opening and closing cases in each chapter feature modern firms and subjects such as Apple, Disney, Facebook, Harley Davidson, H&M, born global films, social media in China, and the global movie industry to stimulate student desire to learn more about international business.
- NEW! More exercises and activities have been added to improve students’ critical thinking and problem solving skills.
- NEW! Exhibits enhance readability and make explanations easier to understand.
- Simulations reinforce chapter content.
- All content is contemporary and reflects trends in
international business today.
| Book | |
|---|---|
| Author | Cavusgil |
| Pages | 544 |
| Year | 2017 |
| ISBN | 9789332584518 |
| Publisher | Pearson |
| Language | English |
| Uncategorized | |
| Edition | 4/e |
| Weight | 907 g |
| Dimensions | 20.3 x 25.4 x 4.7 cm |
| Binding | Paperback |