International Business, 16

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NPR 1,340.00
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International Business, 16

Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets.

NPR 1,340.00 1340.0 NPR NPR 1,488.00

NPR 1,488.00

  • Author
  • Pages
  • Pages 720
  • Year
  • ISBN
  • Publisher
  • Language
  • Edition
  • Weight
  • Dimensions
  • Binding

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International Business, 16

Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors' descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what they've learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains up-to-date through updated or newly written cases, streamlined writing, and expanded coverage of relevant global changes."

Table of content:​

PART ONE: Background for International Business

  •  Globalization and International Business

PART TWO: Comparative Environmental Frameworks

  • The Cultural Environments Facing Business
  • The Political and Legal Environments Facing Business
  • The Economic Environments Facing Business
  • Globalization and Society

PART THREE: Theories and Institutions: Trade and Investment

  • International Trade and Factor Mobility Theory
  • Governmental Influence on Trade
  • Cross-National Cooperation and Agreements

PART FOUR: World Financial Environment

  • Global Foreign-Exchange Markets
  • The Determination of Exchange Rates
  • Global Capital Markets

PART FIVE: Global Strategy, Structure, and Implementation

  • The Strategy of International Business
  • Country Evaluation and Selection
  • Export and Import
  • Direct Investment and Collaborative Strategies
  • The Organization of International Business

PART SIX: Managing International Operations

  • Marketing Globally
  • Global Operations and Supply-Chain Management
  • International Accounting and Finance Issues
  • International Human Resource Management"
Book
Author Daniels
Pages 720
Year 2018
ISBN 9789352861880
Publisher Pearson
Language English
Uncategorized
Edition 16/e
Weight 1 kg
Dimensions 20.3 x 25.4 x 4.7 cm
Binding Paperback