Business Communication Today, 15e

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Business Communication Today, 15e

Business communication today, 15E brings business communication into the context of a digital world. Technology and Communication intersect to prepare students for the workplace.

NPR 1,340.00 1340.0 NPR NPR 1,488.00

NPR 1,488.00

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  • Pages 760
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Business Communication Today, 15e

business communication today, 15E brings business communication into the context of a digital world. Technology and Communication intersect to prepare students for the workplace. The text addresses the essential advances in technology such as mobile communication, social media, and artificial intelligence and their impact on the business world, while covering the timeless communication skills such as listening, presenting, and writing. With a clear, fluid br>Chapter organization, the text introduces, develops, and reviews major concepts to maximize students’ understanding of the material. By integrating all the key skills and insights that students need in order to succeed in today’s dynamic workplace, business communication today is an unmatched resource for preparing the next generation of business professionals.

Features:
  • Communication Close-Ups: Nineteen new chapter-opening vignettes with accompanying end-of-chapter activities.
  • Individual and team challenges featuring examples from Indian companies such as:
     Emami, Reliance Jio, Xiaomi, amex, makemytrip, Unacademy, Berger Paints, airasia, Rapido, Parle-G, Micromax, Red Label, Market Xcel, Millennium PR, Bloomsbury Publishing, Webchutney, Udemy, and Tech Mahindra
Table of Contents:

   Part 1: understanding the Foundations of business Communication

        1. Professional Communication in a Digital, Social, Mobile World 

        2. Collaboration, Interpersonal Communication, and Business Etiquette

        3. Cmmunication Challenges in a Diverse, Global Marketplace 

 Part 2: Applying the three-Step Writing Process

        4. Planning Business Messages

        5. Writing Business Messages

        6. Completing Business Messages

Part 3: Digital, Social, and Visual Media

        7. Digital Media

        8. Social Media

        9. Visual Media

Part 4: brief Messages

        10. Writing Routine and Positive Messages

        11. Writing Negative Messages

        12. Writing Persuasive Messages

Part 5: reports and Proposals

        13. Finding, Evaluating, and Processing Information

        14. Planning Reports and Proposals

        15. Writing and completing Reports and Proposals

Part 6: Developing and delivering business Present​ations

        16. Developing Presentations in a social Media Environment,

        17. Enhancing Presentations with Slides and Other Visuals

        18. Building Careers and Writing Resumes

        19. Applying and Interviewing for Employment


Book
Author Bovee
Pages 760
Year 2021
ISBN 9789354495106
Publisher Pearson
Language English
Uncategorized
Edition 15/e
Weight 1.19 kg
Dimensions 20.3 x 25.4 x 4.7 cm
Binding Paperback