Rural Marketing
The unimaginable transformation of rural India in the last decade prompted me to revise the book, with the view to making it more relevant to today’s Rural Marketing needs and challenges.
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Rural Marketing
The unimaginable transformation of rural India in the last decade prompted me to revise the book, with the view to making it more relevant to today’s Rural Marketing needs and challenges. In the first edition, the approach was to compare rural markets with urban ones, the second edition focussed on capturing the ‘changing rural India’ and the third edition focused on the huge opportunity presented by the rural markets. The theme of the current edition is how technology and digital inclusion is changing the rural consumer behaviour and presenting a new opportunity for marketers. The valuable feedback received from academia and industry has also helped in shaping this edition.
Features:
- The flavor of technology and digital inclusion has been added in each chapter.
- A new chapter on ‘New Business Models’ has been added.
Contents:
1. Chapter 1 The Call of Rural India
2. Chapter 2 Rural Consumer Behaviour
3. Chapter 3 Rural Marketing Research
4. Chapter 4 Segmenting and Targeting Rural Markets
5. Chapter 5 Product Strategy
6. Chapter 6 Distribution in Rural Markets
7. Chapter 7 Communication Strategies for Rural Markets
8. Chapter 8 Rural Services Marketing
9. Chapter 9 Marketing in Small Towns
10. Chapter 10 Role of Government in Rural India
11. Chapter 11 New Business Models @ Rural
12. Chapter 12 Rural Markets: Global Insights
13. Chapter 13 The Future of Rural Marketing
| Book | |
|---|---|
| Author | Pradeep Kashyap |
| Pages | 364 |
| Year | 2023 |
| ISBN | 9789356063150 |
| Publisher | Pearson |
| Language | English |
| Uncategorized | |
| Edition | 1/e |
| Weight | 550 g |
| Dimensions | 20.3 x 25.4 x 4.7 cm |
| Binding | Paperback |