Advertising Management, 5e
The Indian edition of Advertising Management, 5e aims to provide the framework and knowledge with which to make more effective advertising decisions, and to communicate some of the excitement and vitality that characterizes the advertising business. This text has been updated with the latest examples and case histories to make the presentation more application-oriented. Keeping in view the requirements of the Indian audience, significant India-relevant content has been added. Divided into six parts, the book is designed for both undergraduate and postgraduate courses in advertising, advertising management, communications management, and management. The book can also be useful as the basis for training in various leading advertising agencies and marketing organizations as it intends to help readers prepare for a successful career in advertising.
Features
- Two new chapters on Integrated Marketing and Global Advertising, respectively.
- India-relevant examples of brands such as Thumbs Up, Lifebuoy, Toyota Innova, Glow and Lovely, Raymond, Surf Excel, Mahindra Scorpio, Cadbury, Titan, PaperBoat, FlipKart, Axe, Pears Soap, Patanjali, Pepsi, TATA, Amul, brand valuation of Indian companies, Shakti Amma, Pulse Polio, Oppo, Havells, Dove, Marico, Ariel, Maggi, Whisper, Tata Tea Jaago Re, Tata Jaguar, and Land Rover, and Surf Excel.
About the Author
Rajeev Batra,Ross School of Business University of Michigan, David A. Aaker Haas School of Business University of California (Berkeley), Emeritus and Vice-Chairman, Prophet, John G. Myers Haas School of Business University of California (Berkeley), Emeritus, Freda Swaminathan FORE School of Management, New Delhi (Retired) and Brand Consultant
| Book | |
|---|---|
| Author | Batra |
| Pages | 556 |
| Year | 2022 |
| ISBN | 9789356065130 |
| Publisher | Pearson |
| Language | English |
| Uncategorized | |
| Edition | 5/e |
| Weight | 800 g |
| Dimensions | 25.4 x 20.3 x 6.4 cm |
| Binding | Paperback |