Service Operations Management, 4e
Service Operations Management, 5th Edition, by Robert Johnston et al. is a market-leading text on service operations management and provides a clear understanding of how service performance can be improved in organisations. This textbook applies underlying theories to the real world challenges faced by service operations managers on a daily basis, by providing a diverse range of examples and illustrations. Each chapter provides a range of tools, frameworks and techniques designed to help your students better analyse existing operations and understand ways to deal with operational challenges.
Features:
- Relevant, real world understanding of concepts
- Put theory into practice
- Backed by effective learning-design principles
- Relevant, real world understanding of concepts
- Put theory into practice
- Backed by effective learning-design principles
Contents:
Part I: Framing Service Operations
1. Introduction to service operations
2. The world of service
3. Service strategy
4. The service concept
Part II: Service People
5. Customer relationships
6. Service quality
7. Designing customer experience
8. People in the service operation
9. Service culture
Part III: Delivering Service
10. Service supply networks
11. Designing the service process
12. Managing service performance
13. Service resources and capacity
Part IV: Improving Service Operations
14. Service innovation
15. Service improvement
16. Learning from problems
17. Learning from other operations
| Book | |
|---|---|
| Author | Johnston |
| Pages | 636 |
| Year | 2023 |
| ISBN | 9789356067400 |
| Publisher | Pearson |
| Language | English |
| Uncategorized | |
| Edition | 4/e |
| Weight | 520 g |
| Dimensions | 20.3 x 25.4 x 4.7 cm |
| Binding | Paperback |