Fundamentals of Digital Marketing, 3/e
Fundamentals of Digital Marketing, 3e aims at laying the foundational bridge between Web 2.0 to Web 3.0. While showcasing the emerging trends in digital marketing in India, the text entails ideas and discussions on the changing facets of this transition phase to gauge the growing impetus of these trending areas in marketing.
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Fundamentals of Digital Marketing, 3/e
Fundamentals of Digital Marketing, 3e aims at laying the foundational bridge between Web 2.0 to Web 3.0. While showcasing the emerging trends in digital marketing in India, the text entails ideas and discussions on the changing facets of this transition phase to gauge the growing impetus of these trending areas in marketing.
With thoroughly revised text and recent updates in the digital marketing ecosystem, this book is designed to bring forth a pedagogical framework-driven approach that is useful for students, academician, practising managers as well as entrepreneurs. With lucid language and enriched features, the book is reader-friendly and a must-read for understanding not only the concept but also the various evolving aspects of digital marketing in today’s context.
Features :
- Introduction to Web 3.0 concepts and in-depth coverage of key trends including Blockchain Technology, Metaverse, Artificial Intelligence and Machine Learning (AI-ML), Digital Payments and Audio-Social Marketing to review their impact on the digital marketing landscape
- Updated Case Studies of firms across the digital marketing ecosystem
- Inclusion of emerging concepts—Data Driven Marketing and Customer Identity and Privacy Management
- Review of Digital Marketing Technology/Tools Landscape and Key Digital Advertising
Trends in India
Focus on digital marketing careers through an advanced T-Shaped Growth Marketer Model
About the Author
Puneet Singh Bhatia (Senior Director, Axtria) is a digital marketing professional with over 18 years of experience. He has been conferred with ‘100 Most Influential Marketing Tech Leaders’ award by the CMO Council and World Marketing Congress in 2016 followed by the ‘100 Most Innovative Marketing Tech Leaders’ award in 2018 and ‘Marketing Mavericks’ title in 2021.
Content :
UNIT I – BASICS OF DIGITAL MARKETING
1. Introduction to Digital Marketing
2. Digital Marketing Models Creation
3. The Consumer for Digital Marketing
UNIT II – DIGITAL MARKETING STRATEGY DEVELOPMENT
4. Digital Marketing Assessment Phase
5. Digital Marketing Strategy Definition
UNIT III – DIGITAL MARKETING PLANNING AND SETUP
6. Digital Marketing Communications and Channel Mix,
7. Digital Marketing Operations Set-up
UNIT IV – DIGITAL MARKETING EXECUTION
8. Digital Marketing Campaign Management
9. Digital Marketing Execution Elements
UNIT V – DIGITAL BUSINESS—PRESENT AND FUTURE
10. Digital Business–Landscape & Emerging Areas
11. A Career in Digital Marketing
| Book | |
|---|---|
| Author | Bhatia |
| Pages | 512 |
| Year | 2023 |
| ISBN | 9789357059619 |
| Publisher | Pearson |
| Language | English |
| Uncategorized | |
| Edition | 3/e |
| Weight | 600 g |
| Dimensions | 20.3 x 25.4 x 4.7 cm |
| Binding | Paperback |