E-Commerce 2023: Business, Technology, Society, 17e
E-commerce 2023: Business, Technology, and Society provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart® and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy.
E-Commerce 2023: Business, Technology, Society, 17e
E-commerce 2023: Business, Technology, and Society provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart® and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy.
Features –
🎯 Relates 3 forces driving e-commerce (business development and strategy; technological innovations; social controversies and impacts) to main chapter concepts.
📚 Infrastructure coverage ensures students understand the technology infrastructure that forms the foundation for all e-commerce.
🧩 Chapter projects and questions test comprehension and offer practice applying high-level evaluation skills to management issues.
💡 Cases connect coverage to actual e-commerce businesses throughout.
| Book | |
|---|---|
| Author | Laudon |
| Pages | 832 |
| Year | 2025 |
| ISBN | 9789361592751 |
| Publisher | Pearson |
| Language | English |
| Uncategorized | |
| Edition | 17/e |
| Weight | 1.26 kg |
| Dimensions | 25.4 x 20.3 x 3.3 cm |
| Binding | Paperback |