Supply Chain Management, 7e (Revised): Strategy, Planning, and Operation
The revised seventh edition of Supply Chain Management provides an understanding of the constantly evolving theory of supply chain management and the practical experiences of businesses in the developed world while covering the ground realities in one of the world’s fastest-growing economies, India, to produce a text with lessons for both practitioners and students of the subject across the globe. The text introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems.
Features:
- Text is thoroughly revised and includes discussions on topics such as Supply Chain Strategy for International FMCG companies in India, Omni-Channel Distribution, and Global Trade Helpdesk.
- New case studies based on real-life scenarios such as BAKRAW, Omnichannel Strategy at Tanishq, Retail Location Selection at Lenskart, Forecasting at Relaxo Footwears Limited, and Big Billion Days at Flipkart.
- Coverage of post-pandemic geoeconomic realities that have thrown up new challenges for supply chain managers.
- Updated graphs and examples have been provided with each chapter so that the students can test their learning and understand concepts.
| Book | |
|---|---|
| Author | Chopra |
| Pages | 596 |
| Year | 2024 |
| ISBN | 9789361592898 |
| Publisher | Pearson |
| Language | English |
| Uncategorized | |
| Edition | 7/e |
| Weight | 905 g |
| Dimensions | 25.4 x 20.3 x 2.3 cm |
| Binding | Paperback |