Sports Management, 1e
Sports Management, 1st Edition offers insights into the evolving sports industry and practical implementation of management ideas at various levels. The book provides a comprehensive guide to the diverse field of sports management, covering topics from marketing and law to finance and business.
This book delves into Sports Law, Sports Marketing, Organizing and Governance, and Sports Licensing and Strategic Alliances. Enriched with case studies, examples, and discussion questions, the content is an indispensable resource for students, professionals, and enthusiasts in sports management. It equips readers with the knowledge and insights needed to thrive in this dynamic field.
Features
- Extensive coverage of topics related to the management of sports
- Enriched with pedagogical features like
- Chapter Highlights – shows key topics to be discussed in the chapter
- Snippet boxes – specific information related to topics
- Illustrations, images and charts — enable students’ understanding of concept
- Chapter-end discussion questions — enhance comprehensive learning experience
- Case studies — enrich understanding and interpretation
- Chapter Summary — provides complete chapter overview
- Includes brand stories like Nike, Reebok, Adidas, IPL and Disney+ Hotstar and many others.
- Discussion on brand value of sportspersons’ stories like Maria Sharapova, Michael Jordan, Tiger Woods, Lance Armstrong, etc.
- Insightful cases of sporting events including FIFA, IPL, NFL, etc.
- Focus on Indian sports initiatives like Khelo India, SAI National Centres of Excellence and may others.
| Book | |
|---|---|
| Author | Sharma |
| Pages | 268 |
| Year | 2024 |
| ISBN | 9789361595202 |
| Publisher | Pearson |
| Language | English |
| Uncategorized | |
| Edition | 1/e |
| Weight | 328 g |
| Dimensions | 23.5 x 17.2 x 1 cm |
| Binding | Paperback |