The Art and Science of Business communication: Skills, Concepts, Cases, and Applications
The Art and Science of Business communication: Skills, Concepts, Cases, and Applications, 5th Edition, builds on the strengths of the first four editions, and provides a more comprehensive coverage with rich illustrations, practical guidelines, and a more reader-friendly design.
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The Art and Science of Business communication: Skills, Concepts, Cases, and Applications
The Art and Science of Business communication: Skills, Concepts, Cases, and Applications, 5th Edition, builds on the strengths of the first four editions, and provides a more comprehensive coverage with rich illustrations, practical guidelines, and a more reader-friendly design.
The focus on technology and upcoming areas is a crucial feature of this edition. Sections on topics such as the use of e-mails, video conferencing, cellular phones, phone conferencing, PowerPoint presentations, and social media (Facebook, X, LinkedIn, etc.) have been updated and enriched to empower employees in contemporary organizations.
Features:
- Inclusion of three new chapters – Storytelling (Chapter 17), Leadership Communication (Chapter 24), and Communicating Effectively with Boss (Chapter 25).
- Continuing from the fourth edition, the 5th edition also follows a new learning design. The text’s more interactive presentation includes many new pedagogical features.
- Communication Snapshots, Boxes andExhibits inside the chapters have been updated to provide a wide variety of updated concepts, cases, illustrations; and examples to prepare students for communication at the workplace.
- New Case Studies in the chapters present communication challenges and require students to apply their learning.
| Book | |
|---|---|
| Author | Chaturvedi |
| Pages | 528 |
| Year | 2024 |
| ISBN | 9789361599668 |
| Publisher | Pearson |
| Language | English |
| Uncategorized | |
| Edition | 1/e |
| Weight | 790 g |
| Dimensions | 25.4 x 20.3 x 2.3 cm |
| Binding | Paperback |