The Business of Sport Management, 2e
Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly.
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The Business of Sport Management, 2e
Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today’s sports management students, and equip future managers with the tools they need to succeed. Elegantly blending theory with practice, the text looks first at the distinctive context of sport organizations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally, it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programs of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.
Features:
- All chapters are written by leading international academics and practitioners in their field, contributing a considerable breadth of expertise,coverage and enthusiasm for the subject.
- A wealth of case studies and stimulating examples drawn from a wide range of sportsaround the world encourage students to apply the theory to familiar real life scenarios.
- Learning outcomes, questions, exercises and suggestions for further study are included throughout the text to help students structure their progress.
Contents:
Section A: The Context of Sport
1. Introduction: The Commercialisation of Sport
2. Governance in Sport
3. Ethics in Sport
4. The Role of the State in Sport
5. The Economics of Competitive Balance in Sport
6. The Impacts of Sport
Section B: Business Functions Applied to Sport
7. Organisational Behaviour in Sport Organisations
8. Human Resource Management in Sport
9. Branding and Marketing in Sport
10. Sports Finance
11. Managing small and not-for-profit sports organisations
12. Strategy and Environmental Analysis in Sport
13. Managing Sport Operations: Quality, Performance and Control
14. The Internet, Online Social Networks, and the Fan Digital Experience
Section C: Sport Management Issues
15. Sports and the Law
16. Sport Event and Facility Management
17. Sport Sponsorship and Endorsement
18. Sport Broadcasting
19. Risk Management in Sport
20. The Sports Betting Industry
21. Sports Retailing and Merchandising
22. Sports Media and PR
23. The Internationalisation of Sport
24. Sports Agents and Intermediaries
| Book | |
|---|---|
| Author | Beech |
| Pages | 632 |
| Year | 2019 |
| ISBN | 9789389552386 |
| Publisher | Pearson |
| Language | English |
| Uncategorized | |
| Edition | 2/e |
| Weight | 830 g |
| Dimensions | 20.3 x 25.4 x 4.7 cm |
| Binding | Paperback |