Consumer Behavior, 13/e
The title deepems the study of Consumer behavious into an inverstigation of how having certain products and services affent our lives. It provides a unique look at how possessions influence our perception of ourselves and each other especially in the canon of social media and the digital age.
Consumer Behavior, 13/e
The title deepens the study of Consumer behaviors into an investigation of how having certain products and services affect our lives. It provides a unique look at how possessions influence our perception of ourselves and each other especially in the canon of social media and the digital age.
Section I foundation of consumer behavior
Chapter 1 buying, having, and being: an introduction to consumer behavior
Chapter 2 consumer well-being
Section II internal influences on consumer behavior
Chapter 3 perception
Chapter 4 Learning and memory
Chapter 5 motivation and affect
Chapter 6 The self: mind, gender, and body
Chapter 7 personality, lifestyles, and values
Section III choosing and using products
Chapter 8 attitudes and persuasive communications
Chapter 9 decision making
Chapter 10 buying, using, and disposing
Section IV consumers in their social and cultural settings
Chapter 11 group influences and social media
Chapter 12 income and social Class
Chapter 13 subcultures
Chapter 14 culture appendix I: careers in consumer research appendix II: research methods appendix III: sources of Secondary data .
| Book | |
|---|---|
| Author | Michael R. Solomon |
| Pages | 736 |
| Year | 2020 |
| ISBN | 9789389552430 |
| Publisher | Pearson |
| Language | English |
| Uncategorized | |
| Edition | 13/e |
| Weight | 1.16 kg |
| Dimensions | 20.3 x 25.4 x 4.7 cm |
| Binding | Paperback |