Consumer Behavior, 13/e

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NPR 1,347.00


Consumer Behavior, 13/e

The title deepems the study of Consumer behavious into an inverstigation of how having certain products and services affent our lives. It provides a unique look at how possessions influence our perception of ourselves and each other especially in the canon of social media and the digital age.

NPR 1,347.00 1347.0 NPR NPR 1,496.00

NPR 1,496.00


  • Author
  • Pages
  • Pages 736
  • Year
  • ISBN
  • Publisher
  • Language
  • Edition
  • Weight
  • Dimensions
  • Binding

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Consumer Behavior, 13/e

The title deepens the study of Consumer behaviors into an investigation of how having certain products and services affect our lives. It provides a unique look at how possessions influence our perception of ourselves and each other especially in the canon of social media and the digital age.

Section I foundation of consumer behavior

Chapter 1 buying, having, and being: an introduction to consumer behavior 

Chapter 2 consumer well-being

Section II internal influences on consumer behavior

Chapter 3 perception 

Chapter 4 Learning and memory 

Chapter 5 motivation and affect 

Chapter 6 The self: mind, gender, and body

 Chapter 7 personality, lifestyles, and values

Section III choosing and using products

Chapter 8 attitudes and persuasive communications 

Chapter 9 decision making 

Chapter 10 buying, using, and disposing

Section IV consumers in their social and cultural settings

Chapter 11 group influences and social media 

Chapter 12 income and social Class 

Chapter 13 subcultures 

Chapter 14 culture appendix I: careers in consumer research appendix II: research methods appendix III: sources of Secondary data .

Book
Author Michael R. Solomon
Pages 736
Year 2020
ISBN 9789389552430
Publisher Pearson
Language English
Uncategorized
Edition 13/e
Weight 1.16 kg
Dimensions 20.3 x 25.4 x 4.7 cm
Binding Paperback