Journal of Marketing

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NPR 98,000.00
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Journal of Marketing

The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to..

NPR 98,000.00 98000.0 NPR NPR 98,000.00

NPR 98,000.00

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 Journal of Marketing

Published ( 6 issues per year )

About The Journal of Marketing 

The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline.

Book
Publisher SAGE
Language English
Periodical
Frequency 6/Year
ISSN 0022-2429
Subscription Period 1 Year
Subscription Type Print Only