About

Research methodology is a discipline concerned with the scientific conception, design, implementation and analysis of research. Evidence-based medicine (EBM) is an approach for evaluating and applying medical knowledge, particularly that derived from original research, in the care of individual patients. This book strives to give the reader a sound introduction to these related subjects which form a continuum. In this revised and expanded second edition, existing areas have been treated in greater depth, more examples provided and a number of fresh topics added. New chapters now address the finer points of survey design, provide tips on effective scientific writing for publication and outline the process of drug discovery from product conception to marketing. With these modifications, the book provides a more holistic picture of EBM and clinical research, appealing to a broader audience of medical students, practicing physicians, nursing staff, new investigators and researchers in CRO as well as the pharmaceutical industry.