Journal of Marketing

₨ 550.00 ₨ 62479.98 62479.978007 NPR

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Period: 1 Year
Edition: Print only
Frequency: Bi-monthly
ISSN: 0022-2429

The Journal of Marketing is a bimonthly peer-reviewed academic journal covering the field of marketing. It was established in 1936 and is published by the American Marketing Association.

Journal of Marketing

Published ( 6 issues per year )

About Journal of Marketing

Journal of Marketing (JM), a bimonthly publication of the American Marketing Association (AMA), is one of the premier refereed scholarly journals of the marketing discipline. Since its founding in 1936, JM has played a significant role in the dissemination of marketing knowledge grounded in scholarly research, as well as in shaping the content and boundaries of the discipline.

Two AMA objectives have a direct bearing on the publication policies of JM: (1) to lead in the development, dissemination, and implementation of marketing concepts, practice, and information and (2) to probe and promote the use of marketing concepts by business, not-for-profit, and other institutions for the betterment of society.​

Objectives

The editorial objectives of JM are (1) to advance the science and practice of marketing (to make a difference by adding to what we know about marketing phenomena and changing how we study and practice marketing) and (2) to serve as a bridge between the scholarly and the practical, each of which has a vital stake in what's happening on the other side.

t bearing on the publication policies of JM: (1) to lead in the development, dissemination, and implementation of marketing concepts, practice, and information and (2) to probe and promote the use of marketing concepts by business, not-for-profit, and other institutions for the betterment of society.​

Content

As a literature-based scholarly journal, JM is committed to publishing a broad spectrum of conceptual and empirical articles that make a new theoretical and/or substantive contribution to the field. The following is a partial list of the nature of articles appropriate for submission to the journal for review and publication consideration:

  • Articles focusing on any substantive area that falls within the field of marketing, addressing problems or issues deemed significant by one or more of JM's constituencies. 
  • Articles providing critical syntheses and reviews of relevant areas within marketing. 
  • Articles reporting generalizable empirical findings. 
  • Articles focusing on neglected areas of marketing. 
  • Articles that critically reexamine existing concepts and theories in marketing. 
  • Articles focusing on important forces, events, and trends affecting the present and future of marketing. 
  • Articles that provide insights into emerging and evolving concepts and theories in marketing. 
  • Articles that lead the discipline and push marketing into new frontiers. 
  • Articles that have the potential to stimulate further research and, by doing so, alter the nature and scope of marketing's foundation. 
  • Articles focusing on substantive areas characterized by a dearth of research, emerging and evolving areas that might potentially affect the boundaries and frontier of the discipline, and areas that currently lack a theory base but constitute substantive issues that merit serious inquiry by marketing scholars. 
  • Articles integrating concepts from allied disciplines such as economics, strategic management, finance, accounting, organizational behavior, sociology, psychology, and anthropology into marketing.